![]() ![]() Out of TikTok’s 100 million monthly active users in the United States, 26 percent are between the ages 25 and 44, and of these most are millennials.ĭid you know that the millennial generation has now surpassed Baby Boomers in numbers and has been known for their growing purchasing power ?īut at a whopping 60 percent, Generation Z or Gen Z (16 to 24) is the biggest audience on TikTok. Gen Z, Millennials and Great Brand Recall In less than 18 months, the number of US adult TikTok users grew 550 percent.ĩ0% of TikTok users visit the app more than once per day. TikTok users spend an average of 52 minutes per day on the app.Ģ6.5 million monthly active users are from the USA Roughly 50% of TikTok’s global audience is under the age of 34 with 32.5% aged between 10 and 19.ġ00 million monthly active users are from the USAĦ0 percent of TikTok users are aged between 16 and 24. Not only that, its older adult audience is also growing in leaps and bounds.ĥ3% of TikTok users are male and 47% are female. This media app has some great advertising features that make it easier than ever to run campaigns on, and it’s massive growing audience make it a very attractive advertising platform to reach 19-32 year olds (including millennials). ![]() As I’m sure you already know, TikTok is teenagers' latest social media app popularly used to share funny videos and lip-sync to their favorite songs.īut it's taking over global markets as one of the best platforms for advertising as well.
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